A Captive Audience
Note: Contains excerpts from, Co-Branding
MXyMAG originally launched in October of 2008. We have been tracking the behavior of our readers ever since with weblog expert. We currently attract over 10,000 unique visitors per month worldwide and an additional 7,000 collectively through our social media channels (E-mail, Facebook and MySpace). We have managed to grow our traffic organically (through word of mouth) between 2 to 10 percent every month. Thanks to studying the numbers and continues research we have found ways to consistently increase the level of stickability on MXyMAG (We are currently sitting between 3 to 4 minutes and are pushing to increase it to 4 to 7 minutes by January 2010). We currently grow between 2 to 10 percent every month and will continue to grow for the next 5 years by constantly improving the website’s logistics, having a staff the people love or hate, by better integrating with social networks and adding an intuitive comments section that allow readers to connect with twitter or facebook accounts. We plan to launch our pay for content membership section (MXyGOLD) in the second quarter of 2010.