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There are a lot of chess pieces at play here so first I’m going to start off by setting them up, and then elaborate on their relationships and the story as I go along.

One of the results of better advertising campaigns is to get you emotionally involved, for example, a food ad will get you to lust after the food being advertised, and a car commercial makes you feel like driving that car will always be as exotic as the roads it travels on…

Before anything else I wanted to let the – few – people who have windows 7 Phone phones know, they are getting a free upgrade to Windows 8 Phone…

One of the major reasons was as mentioned above, Coke has become synonymous with Vaseline, Q-Tips and even Twitter with the word Tweet, in the sense that we now use the brand’s names in our every day to day vocabulary.

A lot of people got disappointed when Apple released an iPhone 4s instead of an iPhone 5 in 2011, later there were some confusion when they released, the new iPad, or the third generation iPad and not the iPad3

Even though he started as a rapper, Jay-Z has made a lot of good business moves in the eyes of the public, his brand is so strong and solid that even negative news doesn’t affect him, the negative news is just swept under the rug somewhere…

Imagine a future without stores? That’s what the video below shows off, its inception comes purely from thinking outside the box

With the tag line, “Imagine” it definitely makes for effective advertising, sparking up our imagination to open up to all the possibilities one has at their finger tips.

In the immutable laws of branding one of the most eye opening paragraphs was the comparissons of Wendys, McDonalds and Burger King.