Anyone knows that all warfare is based on deception. That war can be won on reputation alone, without ever having to go to battle.
The same art of war also dictates that while you’re winning. Defeat the enemy enough but control hope, don’t take it completely away, just give them enough hope. Because if you completely corner the enemy, and everything is hopeless, the enemy will have nothing to lose. It’ll be like an animal fighting the ferocious battle for its life.
The art of war in hip hop. In the end of the day rappers are the figureheads to their businesses, and operating a business is similar to operating a country. Their fans for whatever reason believe in them, and that is why they have power.
In order to maintain governance, they need to sustain their brands (image)… And their egos.
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